Bay Area Digital Solutions is proud to welcome Nationally Recognized Digital Trainer & Speaker, Leslye Schumacher, as we dig deeper into some of the most “asked about” topics in Digital Advertising.
We are offering this 1-day Digital Advertising Education Series FREE of charge to our business community.
Please join us for the class or classes that interest you. You are welcome to come for 1, 2 or stay for all…
All classes are FREE. Seating is limited. We ask that you please register in advance.
This seminar is for small businesses that want to learn about digital advertising options beyond Pay-Per-Click. You’ll learn about specific ways to utilize digital ads that target the exact potential customers you are trying to reach and maximize your return on investment
10 a.m. – 10:45 a.m.
Learn how you can use the data from your Google Analytics to market and find new customers. We’ll review how to pull an audience overview report, a benchmarking report so you can see how you stack up against your competitors, a page’s report, as well as a demographics and interest report. Become a Google Analytics guru!
11 a.m. – 11:45 a.m.
Learn the tips and tricks for maximizing your Business Page. When is the best time to post? How often? How to interpret your analytics and all the Facebook and Instagram ad types and the whole suite of Facebook advertising platforms including Messenger, Facebook Audience Network and Facebook Marketplace.
12:15 p.m. – 1:15 p.m.
This course is for those who have digital marketing experience under their belts and want to take it a step farther! We’ll explain why agencies have shifted to native, advanced Facebook and Instagram capabilities, the latest mobile marketing techniques, IP targeting, and how to research what your competitors are doing online. We’ll also talk about the newest enhancements with video marketing.
1:30 p.m. – 2:30 p.m.
There are things local businesses can do on their own to increase their Search Engine Optimization and get ranked higher on Google search pages for keywords related to your business. And then there are things that we can help with, like your website’s coding, in-bound and out-bound links, directory listings and optimizing for voice search.
2:45 p.m. – 3:15 p.m.
Native ads match the look and feel of the website they are seen on and can’t be blocked by ad blockers. See why the native ad unit is overtaking internet spending, as well as a deep dive into the originator of native on Facebook, and social media trends you cannot miss!
3:30 p.m. – 4 p.m.
Learn all the features of mobile marketing including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, Audience DNA, and visit tracking. If you’re new to mobile, or a mobile marketing enthusiast, there’s a topic in this in webinar for you!