2021 Digital Education Series

When:
Tuesday, February 16th – Thursday, February 18th

9 a.m. and 10 a.m. each day

Where:
Meeting link will be sent out based on which webinars you have registered to attend

Ask yourself these questions…

How has Covid-19 impacted your business?

Have you had to make an unexpected shift in your marketing strategies within the past 12 months?

Do you have a targeted approach to reach new customers in 2021?

Do you understand your website analytics and data, in order to use this information to strategize your marketing approach?

Bay Area Digital Solutions is offering a FREE online education series to help answer these questions and many more.

73% of consumers said they are spending more time using their mobile phone (almost half of those said they’re using their phone for four or more additional hours each day than before Covid-19)
Streaming TV has more than doubled during the pandemic, with 25% of people surveyed saying the spend more time streaming TV
42% of people surveyed said they spend more time streaming audio

We are proud to welcome Nationally Recognized Digital Trainer & Speaker, Leslye Schumacher, as she walks us through ways of operating and managing your online presence.

We are offering these 6 focused Digital Education workshops FREE of charge to our business community.

Please join us for the workshop(s)s that interest you.

All classes are FREE. We ask that you please register in advance. Once you are registered, you will receive log-in credentials for participation. Each workshop will be approximately 1 hour with Live Q&A opportunity.

Source: https://www.inmobi.com/blog/2020/04/24/how-covid-19-is-impacting-americans-mobile-survey-data; https://martechseries.com/sales-marketing/sales-enablement/unified-communications/new-data-shows-cell-phones-consumers-lifeline-world-coronavirus/

Source: https://variety.com/2020/digital/news/coronavirus-covid-ott-streaming-video-impact-webinar-1234584777/

Source: https://c-k.com/how-covid-19-is-driving-listeners-to-radio-and-streaming-audio/

Tuesday, February 16th
9 a.m. – 9:30 a.m. (with live Q&A to follow)

What? Is that possible? Is it economical? Yes, even if you don’t sell your products or services on Amazon, we are able to place your display or video ads on Amazon.com, Amazon owned properties like Fire TV, and on thousands of apps and websites Amazon has partnered with; all using the amazing Amazon Targeting data it has about its users. Learn how we can reach your prospective customers by targeting ads to what people search, view, or purchase.

Tuesday, February 16th
10 a.m. – 10:30 a.m. (with live Q&A to follow)

By 2022, it is forecasted that video will account for 82% of all internet traffic, up from 75% today. In this seminar we will cover all the new ways that local businesses can use video to target the consumers they need to reach using the latest digital ad products. Video is no longer just TV and cable!

Wednesday, February 17th
9 a.m. – 9:30 a.m. (with live Q&A to follow)

Learn all the features of mobile marketing including geo-fencing, Household Address Targeting, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, Audience DNA, and visit tracking. If you are new to mobile, or a mobile marketing enthusiast, there is a topic in this webinar for you!

Wednesday, February 17th
10 a.m. – 10:45 a.m. (with live Q&A to follow)

Learn how you can use the data from your Google Analytics to market and find new customers. We’ll review how to pull an audience overview report, a benchmarking report so you can see how you stack up against your competitors, a page’s report, as well as a demographics and interest report.

Thursday, February 18th
9 a.m. – 10 a.m. (with live Q&A to follow)

Ever wonder what your competitors are doing with digital advertising? We’ll show you ways to find out what your competitors are doing online. We will also take an in-depth look in how to use some of the more advanced digital advertising products like Social Mirror Ads, Online Audio, and Live Chat.

Thursday, February 18th
10 a.m. – 11 a.m. (with live Q&A to follow)

Learn the tips and tricks for maximizing your Business Page. When is the best time to post? How often? How to interpret your analytics, Facebook and Instagram ad types and the whole suite of Facebook advertising platforms including Messenger, Facebook Audience Network and Facebook Marketplace

Name*
Business Name*
Your Email*
Phone*
Which workshops would you like to attend?
You may select more than one workshop.
- Tuesday, February 16TH 9 a.m. – 9:30 a.m.: AMAZON AD TARGETING FOR BUSINESSES NOT SELLING ON AMAZON
- Tuesday, February 16TH 10 a.m. – 10:30 a.m.: HOW TO USE VIDEO ADS ONLINE
- Wednesday, February 17TH 9 a.m. – 9:30 a.m. (with live Q&A to follow): MOBILE MARKETING: THE LATEST AND GREATEST INNOVATIONS
- Wednesday, February 17TH 10 a.m. – 10:45 a.m.: GOOGLE ANYALYTICS: 5 REPORTS THAT WILL TRANSFORM YOUR MARKETING DATA
- Thursday, February 18TH 9 a.m. – 10 a.m. (with live Q&A to follow): ADVANCED DIGITAL MARKETING TECHNIQUES AND HOW TO LEARN ABOUT YOUR COMPETITORS
- Thursday, February 18TH 10 a.m. – 11 a.m.: UNDERSTANDING FACEBOOK/INSTAGRAM POSTS, ADS & ANALYTICS FOR YOUR BUSINESS
Any Questions or Comments?

“Excellent information”

“Great presentation”

“Thank you – great! My head is full”

“This was a wonderful day of workshops! I learned a lot from each presentation. I look forward to seeing how some of your tools and your expertise can help us with future campaigns”

“Love and enjoyed all the knowledge”

“This was great, thank you for putting this together; we learned a lot & still have lots to do”

“Great info! Would like to implement some things – email matching, FB premium…”

“Surpassed my expectations of value delivered”

“Great seminar! Lots of valuable information – brain overload”

Thank you and we look forward to seeing you!

For additional questions or to speak with someone about this FREE Educational Series:

Email: Jeriann@BayAreaDigitalSolutions.com
Phone: 707-478-2695