Showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
AI: How does it work?
Step 1: Your ad is shown to the geographic area you choose, with no targeting categories layered in.
Step 2: Data is constantly collected and analyzed every minute about who is engaging with you ad: clicks, conversions, browser type, device, ad creative sizes, types of websites & apps, and more!
Step 3: Your ad then gets shown to more people like the ones who have engaged with it.
Think of AI targeting as a funnel, the targeting starts wide and gets more narrow as the machine learning algorithm gets more data about who is clicking on the ads and what conversions are taking place.