Entries by Jeriann Bjugstad

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Can I Do Digital Advertising for Cannabis?

For years we have been trying to navigate through the restrictions and limited targeting when it came to digital advertising for the cannabis industry. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads . Do you want to reach people who are marijuana legalization […]

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When should you Geo-Target and when should you Geo-Fence and what is the difference?

There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many opportunities and choices it is important to understand the differences. First let’s define our “Geo” terms: Geo-Targeting (Geographic Targeting):  all digital ads are geographically targeted meaning we serve ads to […]

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Social Media: When should you DIY and when should you enlist a digital expert?

There are absolutely times in life it is more cost effective to “Do it yourself.”  Before taking on a DIY project, consider if  you have three T’s, meaning do I have the tools, the training and the time. If all signs point to yes, go for it! All three must be in place and it is always important […]

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Digital media is on the rise for 2019, are you ready?

Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019. Digital continues to climb, as consumer habits have changed and more activity is happening online and on mobile devices. The ability to speak to people where they are, with targeting messaging continues to get more sophisticated. Traditional media […]

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Buying Facebook Premium Placement

The key to successful Facebook campaigns is not only the type of ad unit you’re placing catching your customers attention, but where you’re placing that ad.  That’s where Facebook Premium placement comes into play. What is Facebook Premium? Facebook Premium is our preferred style of buying that includes Facebook News Feed (no right-hand column ads), Facebook Messenger, […]

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Are you interested in FREE MONEY that can be used on digital?

“Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening. So it is not that co-op money is less available as some might believe, it is more that the uses of co-op dollars […]

Targeting Home Improvement Consumers

Now is the time to market to consumers thinking about home repairs! The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop. That is a huge opportunity for advertisers looking to showcase how they […]

Pay-Per-Click Advertising vs Impression Based Digital Ads

At first glance Pay-Per-Click ads (or Google AdWords) seem more efficient because they average a much higher click through rate than impression based advertising. So if you are solely looking at the cost per click, it would seem that PPC is cheaper and more effective. For most local to medium sized businesses this is not […]