For years we have been trying to navigate through the restrictions and limited targeting when it came to digital advertising for the cannabis industry. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads . Do you want to reach people who are marijuana legalization […]
With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. As you are probably aware video ads are considered to be one of the premiere ways to reach consumers. Videos will represent 82% of the web traffic by 2021, and 64% […]
There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many opportunities and choices it is important to understand the differences. First let’s define our “Geo” terms: Geo-Targeting (Geographic Targeting): all digital ads are geographically targeted meaning we serve ads to […]
There are absolutely times in life it is more cost effective to “Do it yourself.” Before taking on a DIY project, consider if you have three T’s, meaning do I have the tools, the training and the time. If all signs point to yes, go for it! All three must be in place and it is always important […]
Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019. Digital continues to climb, as consumer habits have changed and more activity is happening online and on mobile devices. The ability to speak to people where they are, with targeting messaging continues to get more sophisticated. Traditional media […]
The key to successful Facebook campaigns is not only the type of ad unit you’re placing catching your customers attention, but where you’re placing that ad. That’s where Facebook Premium placement comes into play. What is Facebook Premium? Facebook Premium is our preferred style of buying that includes Facebook News Feed (no right-hand column ads), Facebook Messenger, […]
“Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening. So it is not that co-op money is less available as some might believe, it is more that the uses of co-op dollars […]
The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox. While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter. Currently I’m tossing anything from […]
Now is the time to market to consumers thinking about home repairs! The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop. That is a huge opportunity for advertisers looking to showcase how they […]
At first glance Pay-Per-Click ads (or Google AdWords) seem more efficient because they average a much higher click through rate than impression based advertising. So if you are solely looking at the cost per click, it would seem that PPC is cheaper and more effective. For most local to medium sized businesses this is not […]