Showing your display or video ads to specific consumers based on their previous on-line behaviors, across all devices.
With Behavioral Targeting, you have the ability to target people who are further down the sales funnel on the path to purchase, by targeting people who have demonstrated an interest in your product or service.
How it works:
Step 1: Consumers visit websites and their behaviors are tracked
Step 2: Action taken such as page views, clicks, searches, repeat visits, time spent, etc.
Step 3: Information is compiled into Behavioral Categories we can target with ads
With an extensive list of Behavioral and Advanced Behavioral targeting categories, you can reach your potential customers based on demographics, household incomes and marital status, to those who shop for specific items, foods they like to eat, places they like to go and hobby & leisure activities…the targeting options go on & on.