For years we have been trying to navigate through the restrictions and limited targeting when it came to digital advertising for the cannabis industry. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads .
Do you want to reach people who are marijuana legalization advocates? What about people looking at both Leafly Reviews, and Weedmaps online or in apps? How about people searching general topics of marijuana? We have categories for that.
Another huge opportunity for targeting? Consumers interested in using Cannabis in place of over the counter or even prescriptions medicines for common ailments. Check out this Nielsen study showing just how interested!
We now have targeting categories to reach the exact audience you are looking for! Check out these options:
Headaches/Migraines; Pain Relievers > Headache/Pain Reliever; Headache & Migraine Medications; Headache and Migraine Sufferers
Back/Neck Pain; Back Pain; Back Pain Medications; Back Pain Sufferers
Head & Neck Surgery
Arthritis; Arthritis Symptoms; Arthritis Prescription; Osteoarthritis; Rheumatoid Arthritis Medications
Psoriatic Arthritis; Arthritis Medications; Arthritis Sufferers; Arthritis and Bones; Arthritis, Moderate to Severe
Daily Aspirin Therapy; General Aches and Pains; Pain Relievers
Feminine Pain; Menstrual Period & Ovulation; Menstrual Cramp Relief; Feminine Care; Feminine Products; Feminine Needs
Chronic Pain; Pain Therapy; Pain Relief
Inability to Fall Asleep; Sleep Disorders; Sleep Aids; Sleep Medicine; Sleep Issues; Nighttime Sleeplessness
Treatment – Insomnia; Insomnia Sufferer; Insomnia Relief
Cancer; Cancer Pains
Smoking Cessation; Smoking Cessation Intenders; Smoking Addiction; Quit Smoking
Has Tried To Give Up Smoking In Last 12 Months; Trying to Quit Smoking
Now that you are armed with amazing targeting options, what products allow you to you run ads for cannabis?
Here are some fantastic options:
Native ads, ads that go across all devices and match the look, feel and visual context of the website or app where they are seen.
Artificial Intelligence is showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
Keyword Targeting, showing your display or video ads on webpages that contain keywords related to your business, across all devices.
Behavioral Targeting, showing your display or video ads to specific consumers based on their previous on-line behavior, across all devices.
All-Device Geo-Fencing and Geo-Retargeting, drawing a virtual fence around an area or location and showing your display or video ad, to people inside that “fence” and continuing to follow them and show them your ads across all devices.
Video Pre-roll and OTT, where we use your :15 or :30 video to target people on thousands of websites that offer video programming including streaming across all devices, even Connected TV.
Also, keep in mind the benefits from doing an SEO Campaign to increase your visibility with Google and other search engines or Live Chat options as well.
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