YOUR GUIDE TO UNDERSTANDING FACEBOOK/INSTAGRAM POSTS, ADS, & ANALYTICS FOR YOUR BUSINESS

Are you ready to learn some tips and tricks for maximizing your Business Page?  When it comes to social media, specifically Facebook & Instagram, you may be asking yourself the same questions as others…

“When is the best time to post?”

“How often should I post?”

“Should I be boosting my posts?”

“How do I interpret my analytics with my Business Page?”

“What more can I be doing to drive business with Facebook and Instagram?”

“Can I even reach my target audience with Facebook?”

Facebook is STILL THE #1 Social Platform for US Adults

Most small businesses have a business Facebook Page but don’t understand the wealth of information you can get from Facebook about people who interact with your page.  Facebook analytics are referred to as “Insights” and you can access this data right from your business Facebook page.

We can show you ways to interpret your analytics, all the Facebook and Instagram ad types, and the whole suite of Facebook advertising platforms.  Digging into your “Insights” gives you demographic and geographic information to tailor your posts and advertising.

Did you know that you can even see what your competitors are doing and keep “watch” of their pages?  Load your top competitors and see what type of posts THEY get the most engagement with – now that gives you a bit of a competitive advantage.

Click here to view the recorded webinar from our Digital Education Series hosted Wednesday, April 22, 2020

We understand that you may have more questions on how to implement Facebook and Instagram into your marketing plans.  We are available to answer your questions and walk you through understanding Facebook Insights and Advertising.

Thank you and we are here to be a partner for all your digital marketing needs.

There are absolutely times in life it is more cost effective to “Do it yourself.”  Before taking on a DIY project, consider if  you have three T’s, meaning do I have the tools, the training and the time. If all signs point to yes, go for it! All three must be in place and it is always important to consider the full scope of the project.

If you own a business, you likely do a lot yourself. Social Media is no exception and there is a lot you can do. However, there are also times it is highly recommend enlisting an expert who possesses the necessary tools and training in Social Media, the bonus is all the time you will save and potentially campaigns that deliver better results.First, why do you need Social Media. Why is Social so important? Social platforms help you connect with your customers in unique ways. You can use Social to increase awareness about your brand, and to boost your leads and sales. Over three billion people around the world are actively using Social Media every month, and it is a very important piece of your marketing puzzle.What are some things you can do on your own? Post and have a Social Media presence.   Through organic posting on your Social Media pages you can:

  • Create Awareness:  Who are you and where are you? How can people discover you?
  • Communicate:  Frequent updates and relevant content build your authority AND allow your personality to shine through.
  • Engage with Customers: Go live, post a series, do a “how to” video.
  • Support your followers:  Interact with customer comments, respond quickly to questions, be positive and helpful, listen to critiques, know when to take it to a private message.

How often & when should you “Socialize?” Hubspot offers some great guidelines:

Starting with Facebook, if you have less than 10,000 followers post once a day or less. In fact, Once you exceed one post, each post gets 60% fewer clicks per post. Does once a day stress you out? Aim for once a week.  If you have more than 10,000 followers? Posting 1-2 times per day leads to the most clicks. 32% more engagement when posting on Saturday and Sunday, and 18% more engagement when posting on Thursday and Friday.

What are the best hours to post? 9 AM, 1 PM, and 3 PM. You’ll get the most clicks when posting at 3 PM and the most shares when posting at 1 PM. Keep in mind, this is a guideline and your business might be different!

Now let’s talk about Twitter. Aim for no more than 3-5 Tweets per day and Wednesday is the best day. Hours to tweet? 12 PM, 3 PM, 5 PM, and 6 PM

As for Instagram, quality matters the most on this platform! 1-2 posts per day are fine as long as you’re capable of publishing content that provides value. If not, post less! When?  Monday and Thursday are best.  Hours?  Posting a video at 9 PM gets 34% more interactions, however anytime works except 3-4. Research shows it is best to post on Instagram during off-work hours than during the work day.

Now for LinkedIn, 1 post per day during the work week and the best days are Tuesday, Wednesday, and Thursday from  7-8 AM, 12 PM, and 5-6 PM. It appears that business people are more inclined to read LinkedIn in the morning, similar to a newspaper.

Finally, Pinterest.  Users on Pinterest skew heavily female and 25% of users are active on this channel daily.  Saturday evenings are best especially 8-11 p.m. Some businesses have also seen a strong performance on the later side of Friday afternoon, around 3 p.m. Opposing many of the other channels we’ve listed here, evening commutes tend to be some of the worst times to post to Pinterest.

So there you go! Posting to your Social Media pages organically is something you can do (much like changing a light fixture) yourself or have a staff person do, and now you have some tips on times and frequency. When and why do you ever need an expert for Social? Advertising!

When it comes to placing your ads on Facebook & Instagram things get really complicated really fast and you will likely want to call in the experts.  Running ads on these platforms is more like re-wiring the room. Things can go south very fast if you are not trained and the results will not be as strong.

If you want to get the most bang for your advertising dollars and reach your exact target in your exact geographical area…Enlist the Bay Area Digital Solutions experts who are dedicated to maximizing your campaign and who live in Facebook and Instagram all day every day and bring the necessary expertise. You can do a lot on your own, but it is time consuming and it is important to consider what is your time worth? Read through the list in the graphic below.  Are you aware of these options?  Are you maximizing your ad spend?

 

The key to successful Facebook campaigns is not only the type of ad unit you’re placing catching your customers attention, but where you’re placing that ad.  That’s where Facebook Premium placement comes into play.

What is Facebook Premium?

Facebook Premium is our preferred style of buying that includes Facebook News Feed (no right-hand column ads), Facebook Messenger, Facebook Instant Articles, and the Facebook Audience Network.  This style of buying goes far beyond your traditional boosted post.  Here’s a breakdown of each placement:

Facebook Messenger

“Messenger” is Facebook’s mobile instant messaging app that you can download separately from Facebook to communicate with friends and family.  This is an important ad placement to buy because 64% of Facebook users use Messenger, and since its debut became the most popular messaging app in the world.  We incorporate traditional News Feed ad buying with Messenger utilizing the same creative and same targeting that is running for your Facebook News Feed campaign.  It’s important to note ads in Messenger are mobile display only (no video) and can be single image or carousel.

Facebook Instant Articles

Similar to Google AMP, Facebook Instant Articles give you content with the click of a button.  When you see interesting news articles in your News Feed, simply click and the article loads within the Facebook app – no waiting for the publisher’s website to load.  Then, your Facebook ad appears within the article from that particular publisher, while staying on Facebook.  Similar to Messenger ads, the same creative utilized in a traditional News Feed ad can be used with Instant Articles.   Facebook Instant Article ads are mobile display or video and can be single image or carousel.

Facebook Audience Network

Facebook Audience Network is a mobile only ad network that Facebook put together partnering with other websites and apps, now the largest mobile native ad network in the world.  Using Facebook Audience Network allows advertisers to extend their reach, targeting people both on Facebook and when they are off of Facebook, using the same targeting categories.  This is an important ad placement because Facebook reports a “12% increase in website conversions with Facebook and Audience Network combined”.