, , , , ,

Can I Do Digital Advertising for Cannabis?

For years we have been trying to navigate through the restrictions and limited targeting when it came to digital advertising for the cannabis industry. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads .

Do you want to reach people who are marijuana legalization advocates? What about people looking at both Leafly Reviews, and Weedmaps online or in apps? How about people searching general topics of marijuana? We have categories for that.

Another huge opportunity for targeting? Consumers interested in using Cannabis in place of over the counter or even prescriptions medicines for common ailments. Check out this Nielsen study showing just how interested!

We now have targeting categories to reach the exact audience you are looking for! Check out these options:

Headaches/Migraines; Pain Relievers > Headache/Pain Reliever; Headache & Migraine Medications; Headache and Migraine Sufferers

Back/Neck Pain; Back Pain; Back Pain Medications; Back Pain Sufferers

Head & Neck Surgery

Arthritis; Arthritis Symptoms; Arthritis Prescription; Osteoarthritis; Rheumatoid Arthritis Medications

Psoriatic Arthritis; Arthritis Medications; Arthritis Sufferers; Arthritis and Bones; Arthritis, Moderate to Severe

Daily Aspirin Therapy; General Aches and Pains; Pain Relievers

Feminine Pain; Menstrual Period & Ovulation; Menstrual Cramp Relief; Feminine Care; Feminine Products; Feminine Needs

Chronic Pain; Pain Therapy; Pain Relief

Alternative Medicine

Inability to Fall Asleep; Sleep Disorders; Sleep Aids; Sleep Medicine; Sleep Issues; Nighttime Sleeplessness

Treatment – Insomnia; Insomnia Sufferer; Insomnia Relief

Cancer; Cancer Pains

Smoking Cessation; Smoking Cessation Intenders; Smoking Addiction; Quit Smoking

Has Tried To Give Up Smoking In Last 12 Months; Trying to Quit Smoking

Now that you are armed with amazing targeting options, what products allow you to you run ads for cannabis?

Here are some fantastic options:

Native ads, ads that go across all devices and match the look, feel and visual context of the website or app where they are seen.

Artificial Intelligence is showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.

Keyword Targeting, showing your display or video ads on webpages that contain keywords related to your business, across all devices.

Behavioral Targeting, showing your display or video ads to specific consumers based on their previous on-line behavior, across all devices.

All-Device Geo-Fencing and Geo-Retargeting, drawing a virtual fence around an area or location and showing your display or video ad, to people inside that “fence” and continuing to follow them and show them your ads across all devices.

Video Pre-roll and OTT, where we use your :15 or :30 video to target people on thousands of websites that offer video programming including streaming across all devices, even Connected TV.

Also, keep in mind the benefits from doing an SEO Campaign to increase your visibility with Google and other search engines or Live Chat options as well.

, , , ,

Digital media is on the rise for 2019, are you ready?

Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019.
Digital continues to climb, as consumer habits have changed and more activity is happening online and on mobile devices. The ability to speak to people where they are, with targeting messaging continues to get more sophisticated. Traditional media as a whole continues to decline, with TV and Newspaper taking the biggest hit. Broadcast TV and Cable TV is forecasted to decline by 4% and Newspaper is forecasted to be down 7%. Advertising dollars as a whole are forecasted to be up 5% in 2019, with the majority forecasted to go to digital.

Don’t let the digital dollars go past you. Make the wise move and pair the right digital channels to meet your marketing goals. It is important as technology advances that businesses make sure they advertise to not only the right audience, but to the right behaviors and targets. This is much easier to narrow in with digital.

New digital technologies are emerging daily. Some digital trends we see in 2019 that will continue to rise are Native Ads,Video Marketing and Mobile Conquesting.  Research is king online and 88 percent of consumers pre-research their buys online before making a purchase online or in-store.

If you want to reach new consumers in 2019, advertisements should look more genuine to the content people are searching and researching online. This is where native ads can come into play. Advertisers may think “breaking thru the noise” may be the way to go with digital, but actually consumers are getting smarter. Native ads are a refreshing approach that is less disruptive and more conversational than the in-your-face ads consumers have been trained to tune out. Native ads they can be targeting target to certain online behaviors, relevant keywords or with an email list. Native ads have proven to be a viable approach for such major brands like Airbnb, Amazon and Visa.

As consumers are getting smarter they also are getting a little lazy. The ease of buying anything from groceries to makeup online has seen quite a surge. Consumers are protective of their time and many would much rather watch a video than read an article or a blog. If you have made it this far in the blog, you may want to consider introducing video to your online media strategy. There are many platforms that utilize video from Mobile Conquesting, Facebook and behavioral targeting and more.
Another strategy to consider is Moble Conquesting. Because of how much consumers are using their phones for EVERYTHING these days, there is so much data to be had as well as the benefit to market to them on their mobile device. A recent study showed showed that 82% of smartphone users consult their phones on purchases they are about to make in-store.

While consumer behavior is evolving Mobile Conquesting is a great way to get in front of consumers who show current behavioral interest for your product or service. Plus, there are more reporting metrics available for Mobile Conquesting than most digital products. We can report on how consumers are engaging with these ads as well as if they visit your business.

Don’t be behind the times. Move with the times and maximize your reach and frequency with digital in 2019.