Digital Education Series

Join us Tuesday, November 7th and Thursday, November 9th as we host our FREE Digital Education Series.

These workshops are designed to dig deeper into digital advertising, share with you how digital advertising can help overcome your marketing challenges, and give you tools to drive your business revenues and meet your marketing goals.

We invite you to join us for these online workshop(s) and find out more about how Digital Advertising can help grow YOUR bottom line!

These workshops will be hosted online and are free to attend. We look forward to sharing our digital knowledge with you and your team!

FREE Digital Education Series.

TUESDAY, NOVEMBER 7TH

9 AM – Google Analytics 4 – What You Need to Know (45 Minutes)

If you are a local business or ad agency, you need to understand Google Analytics which replaced Universal Google Analytics. In this seminar we will cover how to configure a dashboard, pull basic reports, and an overview of UTM codes and how they work (and don’t work).

Google Analytics 4 – What You Need to Know

10 AM – How To Use Video Ads Online (1 hour)

In this seminar we will cover all the new ways that local businesses can use video to target the consumers they need to reach using the latest digital ad products. Video is no longer just TV and cable! We will cover Native Video, Social Video, OTT and Connected TV, and many other ways to use your video content online.

How To Use Video Ads Online

11 AM – Understanding Facebook & Instagram Posts, Ads, & Analytics for Your Business (1 hour)

Learn the tips and tricks for maximizing your Business Page. When is the best time to post? How often? How to interpret your analytics and all the Facebook and Instagram ad types and the whole suite of Facebook advertising platforms including Messenger, Facebook Audience Network and Facebook Marketplace.

Understanding Facebook & Instagram Posts, Ads, & Analytics for Your Business

12 PM – Amazon Ad Targeting For Businesses Not Selling On Amazon (45 Minutes)

What? Is that possible? Is it economical? Yes, even if you don’t sell your products or services on Amazon, we are able to place your display or video ads on Amazon.com, Amazon owned properties like Fire TV, Twitch, and on thousands of apps and websites Amazon has partnered with; all using the amazing Amazon targeting data it has about its users. Learn how we can reach your prospective customers by targeting ads to what people search, view, or purchase.

Amazon Ad Targeting For Businesses Not Selling On Amazon

THURSDAY, NOVEMBER 9TH

9 AM – Google Analytics 4 – What You Need to Know (45 Minutes)

If you are a local business or ad agency, you need to understand Google Analytics which replaced Universal Google Analytics. In this seminar we will cover how to configure a dashboard, pull basic reports, and an overview of UTM codes and how they work (and don’t work).

Google Analytics 4 – What You Need to Know

10 AM – The Next Big Thing In Digital…Social Mirror Ads (45 minutes)

Mirror, mirror on the wall, what is the newest type of digital ads of them all? It’s Social Mirror Ads and you should be using them for your local business. These ads mirror the exact look of the most popular social media platforms including LinkedIn, SnapChat, Facebook, X, Pinterest, Instagram, YouTube and TikTok, but run on thousands of other websites and apps targeting just the people you want to reach.

The Next Big Thing In Digital…Social Mirror Ads

11 AM – Mobile Marketing: The Latest and Greatest Innovations (45 minutes)

Learn all the features of mobile marketing including geo-fencing, Household Address Targeting, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, Cross Platform Targeting, and on-site visit tracking. If you’re new to mobile, or a mobile marketing enthusiast, there’s a topic in this webinar for you!

Mobile Marketing: The Latest and Greatest Innovations

12 PM – Business To Business Targeting and Recruiting Tools (1 hour)

Trying to reach other businesses to use your product or services? Did you know you can target your ad to people with a specific job title or at a specific business? Got a job to fill? Learn about proven techniques to reach these types of audiences with digital advertising. We’ll cover Social Mirror Ads, Native Ads, Facebook, Mobile Conquesting and LinkedIn!

Business To Business Targeting and Recruiting Tools