It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works!

Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel.

It is forecasted that in 2020, financial services digital spending will surpass automotive.

Mobile marketing is driving digital ad spending within the financial sector as they continue to target millennials specifically on mobile devices. Video marketing is a close second on targeting strategies.

A couple of digital strategies we find to be a “go-to” are:

Mobile Conquesting
We cannot live without our mobile devices and if you are trying to target consumers during their busy lives and drive visits to a store or business this is the way to go.

Video
There are so MANY video options now with YouTube, OTT, Video pre-roll, Facebook and more. This is a great solution for brand awareness and creating the need for your client’s product or service.

In fact, 64% of consumers will make a purchase after watching a branded video.

What does this mean for you and your business? That the timing is perfect. Annual planning season is around the corner and it is time to jump aboard and lay out a digital marketing plan.

Remember to think like a marketer, not just someone trying to sell a product or service.  Ask yourself what would the consumer do?

Start by asking yourself questions like:

How do you research a product or service?

How often are you online to purchase a product?

How often are you online to research a product or service?

How often do you stream video?

How many hours a day are you on your phone? Be honest.

Knowing the trends in digital and keeping focused on the customer journey is the key to planning an outstanding marketing campaign.

We welcome you to contact Bay Area Digital Solutions and we will work together to lay out the most effective digital marketing plan to meet your goals in 2020!

4 replies
  1. UFABET
    UFABET says:

    I like the helpful information you provide in your
    articles. I will bookmark your weblog and check again here regularly.
    I’m quite certain I’ll learn a lot of new stuff right here!
    Good luck for the next!

    Reply
  2. UFABET
    UFABET says:

    Hi! I could have sworn I’ve visited this site before
    but after going through a few of the posts I realized it’s new to me.
    Nonetheless, I’m definitely pleased I found it and I’ll be
    book-marking it and checking back regularly!

    Reply
  3. thesleepinghusband.rolka.me
    thesleepinghusband.rolka.me says:

    Я хотел бы сказать вам спасибо за эту клевую статью!!
    Я полюбил каждый кусочек этого текста Я
    добавил в закладки, чтобы проверить новые статьи, которые вы напишите

    Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *