It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works!
Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel.
It is forecasted that in 2020, financial services digital spending will surpass automotive.
Mobile marketing is driving digital ad spending within the financial sector as they continue to target millennials specifically on mobile devices. Video marketing is a close second on targeting strategies.
A couple of digital strategies we find to be a “go-to” are:
We cannot live without our mobile devices and if you are trying to target consumers during their busy lives and drive visits to a store or business this is the way to go.
There are so MANY video options now with YouTube, OTT, Video pre-roll, Facebook and more. This is a great solution for brand awareness and creating the need for your client’s product or service.
What does this mean for you and your business? That the timing is perfect. Annual planning season is around the corner and it is time to jump aboard and lay out a digital marketing plan.
Remember to think like a marketer, not just someone trying to sell a product or service. Ask yourself what would the consumer do?
Start by asking yourself questions like:
How do you research a product or service?
How often are you online to purchase a product?
How often are you online to research a product or service?
How often do you stream video?
How many hours a day are you on your phone? Be honest.
Knowing the trends in digital and keeping focused on the customer journey is the key to planning an outstanding marketing campaign.
We welcome you to contact Bay Area Digital Solutions in Sonoma County and we will work together to lay out the most effective digital marketing plan to meet your goals in 2020!