Geo-Framing

Geo-Framing is going back in time to previous events where we have captured people’s mobile Device ID’s, mapping those to their homes, and showing them ads now.

How it works:

• We go back in time to an event and see if device info has been captured
• If any ad was served to a person at the event, we can capture the Unique Device ID of that smartphone
• We store those and map them back to home addresses and serve those people your ads

HOW THIS DIFFERENT FROM OTHER “GEO” PRODUCTS:

• Geo-Fencing: Drawing a virtual fence around an area or location and showing your ad, to people inside that “fence.”
• Geo-Retargeting: Following people AFTER they leave the geo-fenced location and continuing to show them your ads.
• Geo-Retargeting Lookalike: Following people AFTER they leave the geo-fenced location and continuing to show them your ads as well as showing their neighbors your ads.
• Geo-Framing: To go back in time to previous events where we have captured people’s mobile Unique Device ID’s, map those Unique Device ID’s to their homes, and show those people ads now through the Household IP technology on all devices.