Matching IP addresses to your database list of names and street addresses and showing your display or video ad only to those people, across all devices.
We like to refer to Household IP Targeting as Direct Mail for the Internet!
This is a super niche one on one targeting that all you to deliver your ads to the exact target.
The Problem with Direct Mail is:
- Poor Frequency (one time shot)
- Expensive to create and print
- Expensive to mail
- Easy to miss
- Hard to track
Household IP Targeting is more effective than direct mail and has the targeting capabilities of direct mail without the negative.
Household IP Targeting benefits over Email Marketing:
- Customers can delete your email without having opened it
- Many people have their emails set to not display images
- Your email may get caught in a SPAM filter and never deliver
- With IP Targeting, people don’t have to “opt in” and open the email – they see your display or video ad on websites they are browsing