How to Find the Best Online Digital Advertising Company for Your Business?

When it comes to choosing the best online digital advertising company for your business, there are several factors to consider. First and foremost, you’ll want to look for a company with a strong track record of success in your industry. This means finding a company that has experience working with businesses similar to yours and has a proven track record of delivering results.

Additionally, you’ll want to consider the range of services offered by the digital advertising company. Look for a company that offers a comprehensive suite of services, including robust behavioral targeting for online and offline search and purchase actions, visit tracking capabilities with mobile and OTT, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more. This will ensure that you have access to a wide range of tools and strategies to help you reach your target audience while achieving your business goals.

Finally, don’t forget to consider the reputation and customer reviews of the digital advertising company. Look for a company with a strong reputation for delivering high-quality services and excellent customer support. Reading reviews from past clients can give you valuable insight into what it’s like to work with a particular company and help you make an informed decision.

By considering these factors, you will find the best online digital advertising company for your business and be positioned for success in the competitive world of digital marketing.

The fundamental question remains, “What digital advertising company will be focused on my goals and challenges, instead of selling their digital products?” Once you have that answer, here are the Top 10 Questions You Should Ask Your Prospective Digital Provider:

  1. What digital products are available to me?
  2. Can your mobile ads or OTT ads track people who see the ad and then come to my location?
  3. What types of video products are available?
  4. What type of reporting will I receive?
  5. Do you measure View Throughs and Conversions on my website?
  6. What types of targeting do you do on Facebook & Instagram? News Feed ads or Right-Hand Column ads?
  7. Can you target down to individual households or just areas?
  8. Can you target people who see the ad on one device and then follow them onto another device?
  9. Do you offer a Live Chat function for my website?
  10. How do you protect my campaign from fraud?

Once you have the answers to those 10 questions, you should have enough information to narrow down the digital provider that is best aligned for your business.

In addition, you could ask about how many ad exchanges they use on their Demand Side Platform (DSPs) to give you the optimum inventory for your business, the type of inventory they purchase (premium, run of site, remnant, pop-up, etc.…) and the amount of behavioral targeting data that you will have available to you so you don’t waste money on people that will never buy from you.

If you would like to know our answers to those 10 questions, you can read them below, or contact us to learn more about how we implement your goals and challenges into the digital strategies that are right for you.

Bay Area Digital Solutions answers:

1. What digital products are available to me?

This is a changing landscape as digital platform offerings continue to evolve based on what is working for our partners coupled with giving them a good ROI. Currently, our product solutions include Amazon Targeting Ads, Display Ads, Email Marketing, Facebook & Instagram Ads, Geo-Framing Ads, LinkedIn Ads, Live Chat, Mobile Conquesting Ads, Native Advertising, Online Audio Ads, OTT Video Ads, Pay Per Click Ads, SEO (Search Engine Optimization) & Reputation Management, Social Mirror Ads, Social Mirror OTT Ads, Video Pre-Roll Ads, Virtual Assistant and YouTube Ads.

2. Can your mobile product track people who see the ad and then come to my location?

Yes! With our Mobile Conquesting™ product, we can track “on-site visits.” It’s an additional way for you to see a return on your advertising investment.

This product can also track the top 10 characteristics of people who either click on your ad or come to your location whom we have been geo-fencing, and report back those characteristics. With our OTT On-Site Visit Tracking product, we can track people who have been served your OTT ad on a Connected TV and then visit your location within two weeks of seeing that ad.

3. What types of video products are available?

We do many different types of video products: Retargeting, Keyword Targeting, Behavioral Targeting, Artificial Intelligence Targeting, IP Targeting, Facebook/Instagram video, YouTube, Native video, LinkedIn video, Amazon Targeting video (including Twitch TV), and OTT (100% of our ad inventory is on Connected TVs). We buy across multiple video exchanges: SpotXchange, GoogleADX, BrightRoll, LiveRail, Facebook/Instagram, Amazon owned properties.

4. What type of reporting will I receive?

We provide you with monthly reports that include impressions, clicks, conversions, and view throughs on all reports. In addition, for certain products we are also able to provide website/app breakout, creative performance, video completion, and device performance. Compare our reports to other providers!

5. Do you measure View Throughs and Conversions on my website?

Yes, we do. A conversion is any action that a person takes on your website including filling out a contact us form, making a purchase, downloading a coupon or info, signing up for a newsletter, scheduling an appointment, and many others.

A View Through is when we track someone views an ad, doesn’t click, but returns to your website via search or directly typing in your website address at a future date. Most people don’t click on an ad (less than 1 in 1,000 people), so tracking the people who see your ad, don’t click, but come to your website later (View Throughs) is an important indicator of the effectiveness of your ad.

6. What types of targeting do you do on Facebook & Instagram?

Carousel News Feed, Collections Ads, Event Response Ads, Branded Content Ads, Job Listing Ads, Lead Ads, Offer Ads, Custom Audience Matching to Email & Phone Database, Lookalike Audience Ads, Video. These types of ads go across all devices (Right Hand Column Ads are desktop only so we don’t buy those). We also run across Facebook Messenger, Facebook Audience Network, Facebook Marketplace, Facebook & Instagram Stories, Facebook Search, and Facebook Instant Articles.

7. Can you target down to individual households or just neighborhoods?

Yes, we can target individual households with Household IP Targeting or Mobile Conquesting™ Address Targeting and Address Retargeting. We can target:

  • Any data list you have. All you need is: First Name and Last Name (if possible) and Full Address
  • Any data list that can be purchased from a direct mail vendor – any public data (a purchased list is not available for our Email Marketing product solution)

8. Can you target people who see the ad on one device and then follow them onto another device?

With our product called Mobile Conquesting™ we can target people on their mobile devices and then use our Cross Platform Targeting to follow them onto other devices and platforms they might use. This includes display ads, native ads, video pre-roll, Facebook and Instagram and Social Mirror™ Ads.

9. Do you offer a Live Chat function for my website?

Yes, we have Live Chat which can be customized to the information you want conveyed to your website visitors. It is staffed 24/7 by the Live Chat agents and they are humans, not bots.

When selecting the best online digital advertising company for your business, there are multiple aspects that need to be taken into account. You receive an emailed transcript of the chat immediately after it concludes. You only pay for the chat lead if the agent has gathered the person’s name, email, or phone, what they are interested in is something you offer, and that the person is in your designated service area.

10. How do you protect my campaign from fraud?

Your digital advertising with us will automatically include a DoubleVerify filter layered on top of the campaign. DoubleVerify authenticates the quality of digital ad impressions for the world’s largest brands, ensuring fraud-free, brand-safe ad environments.

With this partnership, we now will only bid on inventory that matches your stipulated targeting strategies AND is on websites/apps that are authenticated by DoubleVerify. This comes at no additional cost to you. With most digital providers there is an additional surcharge to use DoubleVerify’s filters. This extra layer of protection ensures that your ads are being seen by real people in a safe and trustworthy online environment.

By partnering with DoubleVerify, we are able to provide you with peace of mind knowing that your advertising budget is being spent effectively and efficiently. Our goal is to maximize the success of your campaign while minimizing the risk of fraud or wasted ad spend. Trust in our expertise and technology to deliver the results you desire for your digital advertising efforts.

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