How To Guides

Google Analytics 4

Google Analytics 4 is the next-generation measurement solution, and it has replaced Universal Analytics as of July 1, 2023. Universal Analytics hit types include page hits, event hits, e-commerce hits, and social interaction hits. Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.

Our “How To” guide covers the differences between Universal Google Analytics and Google Analytics 4, how to install GA4 on your website, and dives into how to read the dashboard and reports.

Request a copy of our Google Analytics 4 “How To” Guide and meet with us to help answer your questions.

Facebook Insights

Most businesses have a business Facebook Page but don’t understand the wealth of information you can get from Facebook about people who interact with their Page. This is our step-by-step guide to walk you through some of the most valuable information you might be interested in learning.

We will share with you how to navigate Meta Business Suite and optimize your Facebook Insights to garner a better marketing approach with your social media marketing.

Request a copy of our Facebook Insights “How To” Guide and meet with us to help answer your questions.

Search Engine Optimization (SEO)

Getting ranked organically on the first page of a search engine results page for keywords related to your business is hard to do. Google uses over 200 factors in determining search listing rank, that break down into three broad categories: Relevance, Distance, and Prominence.

Relevance is something that a business can impact by doing certain things themselves to boost their SEO. Distance is something that only Google can determine. Prominence refers to the things that a digital company (like us!) can do using our expertise to impact a business’ Google ranking.

Request a copy of our “How To” guide for SEO and meet with us to help answer your questions.