Showing your display or video ads on webpages that contain keywords related to your business, across all devices.
Keyword Targeting can be a more efficient and effective way of reaching people searching for your keywords than doing Pay Per Click (Google Ads/Paid Search).
Truly targeted digital ad campaigns go far beyond the click. We want to not only measure clicks, but conversions. Tracking conversions on your website is a better indication of intent to purchase than just a click.
73% of SMBs said using AdWords produced very few, if any business leads