Native Ads run across all devices and match the look, feel and visual context of the website or app where they are seen.
Native Ads come in many forms, but all share the common goal of not “looking” like an ad. Native Ads are an effective way to get your advertising message around ad blocking software and are proven to have higher levels of engagement than traditional non-native ads.
Targeting Options for Native Advertising Includes:
- Categories – 2,000 targeting categories including demographic, behaviors, and interests
- Keywords – target a list of up to 500 keywords related to your business, and deliver Native ads on the web pages where they appear
- Artificial Intelligence (AI) – using machine learning to target consumers based on who is engaging with your ad
- Email List – target people on your email database list with Native ads when they browse online
- Lookalike Audience – target people with similar characteristics to those on your email list
NATIVE ADS INCREASED PURCHASE INTENT BY 18% OVER BANNER ADS
Source: IPG Media Lab & Sharethrough study, 2017
People spend 25% MORE time with Native ads over traditional ads