OTT or Over The Top is video programming transmitted via the Internet and bypassing traditional cable or broadcast distribution, and can be watched on any type of internet connected device.

CTV or Connected TV is that portion of the OTT universe that is viewed on an actual television set, usually through a streaming device like Roku or via a smart TV.

Our OTT gets you thousands of publishers and streaming exchanges on stations like: Sling TV, Fubo.TV, Pluto.TV and channels like A&E, AMC, Discovery, ESPN, FOX, NBA, NBC, Syfy, CNN, Food Network and so much more.

52% of all US Adults over 18 use at least one OTT service

Source: https://origin-www.openx.com/resources/thought-leadership/2019-consumer-ott-report/