Targeting Strategies

Targeting strategies start with YOUR geographic delivery area (City, State, Zip Codes, Mile Radius), and then we layer in the strategies to reach YOUR ideal customer.

Behavioral Targeting

Showing your ads to specific consumers based on their previous behaviors and what they’ve shown an interest in, based on data from online actions, where we’ve been with our phones, apps we use, forms we fill out, and more! We have over 100K behavioral categories allowing us to find your audience.

Keyword Targeting

Showing your ads on webpages and apps that contain keywords related to your business. Keyword targeting is NOT Pay-Per-Click ads, it is reaching people who go to webpages and apps that feature your keywords and serving them your ads.

Artificial Intelligence (AI)

Showing your ads to people using machine learning to target consumers based on who is engaging with the ad. Think of AI as the “BROOM” of targeting strategies. It catches the people who haven’t shown an interest in what you sell (Behavioral) or haven’t started looking for it yet (Keyword) but they have a high likelihood of being a prospect. AI is the broom that sweeps up these folks who might otherwise have been missed.

Retargeting

Following people after they leave your website and showing them your ad, on other websites and apps they visit. Retargeting equals Frequency…98% of consumers do not convert on their first visit to your website. We use Frequency Caps and Conversion Tags so your customers won’t feel as if they are being stalked!

Custom Audience Database

Target people (or businesses) from your database list of emails, addresses, or phone numbers, when they go online and show them your ads when they are browsing across websites and apps. Once we have appended your list to match who we can serve your ads to, we will also provide an Insights Report. This gives you insights into your database list such as age, ethnicity, household income, children, home value, and so much more.

Custom Audience Lookalike

Target people with similar characteristics to those on your database list with a “lookalike audience” and show them ads too! Build an new audience based on those who are already interested in your products and services.

Address Targeting

Target people from a list you have of home address and serve ads to them when they are at that address, while on their mobile devices, across websites and apps.

Address Retargeting

Take your Address Targeting a step further and continue to follow those you are targeting after they leave, and show continue to show them your ads.

Demographic Targeting

Target people based on their age, gender, parental status, or income.

Language Browser Delivery

Delivering your ads to devices set to certain languages. We can target and deliver to over 40 different language settings.

Offline Behaviors

Target people by where they have been tracked with their phone recently such as a location, business, or specific brand name store.

Ethnicity Targeting

Delivering your ads to people based on certain ethnicity.

On-Site Visit Tracking

We can track people who have been served your ads and then come back to your business within two weeks after seeing it. Visits are verified by a third-party company.

Amazon Data

Target people based on data from their Amazon purchase history, searches, and browsing across the Amazon Premium properties and thousands of partner websites and apps.

Geo-Fencing

Target people in real time while at your competitors, businesses, or specific locations or events.

Geo-Retargeting

Continue to target people after they leave the locations you are geo-fencing.

Geo-Retargeting Lookalike

Continue to target people after they leave the locations you are geo-fencing and target those people’s neighborhoods.

Product Targeting

Target people who have searched, browsed, or purchased specific products and show them your ads.

Psychographic Targeting

Target people based on social status, interests, and opinions.

Brand Targeting

Target people based on the characteristics of a certain brands and stores they have visited.

Contextual Targeting

Target people that visit a website or app with content relative to your product or service and your ad appears alongside that relevant content.

International Delivery

Deliver ads across the world, to specific countries, utilizing specific products and targeting strategies.

Weather Triggers

Target people only when there are certain types of weather and serving them ads when a weather condition you’ve selected, happens, or is forecasted. Note: no demographic or behavioral categories are added for Weather Triggers and must be purchased with another product solution.